Changes Are Good, But Somethings Don’t Change

My experimenting with my site(s) has brought thousands of changes to it (them). I’ve played with templates and themes, modules, and hundreds of other features and tweaks. But there is one thing I’ve learned (not the hard way, yet): Leave URLs alone. Search engines need URLs to work with your site. If they all suddenly change, they may be looking at nothing, or your site will get lost forever.

It’s very tempting to all of a sudden change your permalink structure, or suddenly switch to them. Unless you have absolutely no choice in the matter, either take ‘em or leave ‘em at the beginning. One change in the middle will disturb the SEO status’s equilibrium (that a new one), with potentially lethal effects on the site’s ranking. Jonathan agrees with me.

I haven’t documented this, but it may be something that you would want to keep in mind. Some things are better off “like old times,” and left undisturbed. Perhaps I will report on this again in the future and see if my theory has proven itself.